With the majority of internet users accessing websites through mobile devices, mobile optimization has become a critical component of SEO. Google’s mobile-first indexing means that the mobile version of your website is considered the primary version for indexing and ranking purposes.
To optimize your site for mobile, ensure that it’s responsive—meaning it adjusts seamlessly to different screen sizes. Pay attention to page loading speed, as mobile users expect fast load times. Also, simplify navigation and make sure buttons and links are easy to click on smaller screens.
Another important factor is using accelerated mobile pages (AMP) for faster loading times on mobile devices. A mobile-friendly website not only improves your rankings but also enhances user experience, leading to lower bounce rates and higher engagement.